高级数字营销经理是做什么的

Key Responsibilities
-Lead the digital communication strategy content plans fbrands under the group.
-Plan execute digital activations amplify brimpact product stories, recruit more new consumers build bigger demfall channels.
-Constantly explore new digital social opportunities to insure PORTS stahead of the industry.
-Closely work with internal/externa teams to ensure a strong connection between digital activation, brcontents, EC as a key marketing touch point & business need
-Data capability to collect analyze consumer insights digital data fplanning, execution result evaluation.
-Develop brconcept, idea implementation with internal/external partners to help brinvolvement drive conversion results. Included but not limited to social media platforms, digital medias, e-commerce platforms etc.
-Manage well communicate with related agencies to make sure a smooth briefing, interaction final deliveries
-Budget/finance management & processing


Key Requirements
-8+ years’ experience in Digital Marketing. Luxury in house background is preferred.
-Consistent track record in the digital business, preferably with an overall responsibility fthe delivery of digital experiences
-Experienced in leading big in-house team.
?Easy-going, creative, work under pressure, learn & apply have a can-do attitude take full responsibility.
-Cost conscious result driven.
-Passion ffashion.
-Travel as required
-Excellent presentation, verbal written communication skills both English & Chinese.